Originally Posted by
stifle
I think you'll find that the difference is VAT. £1,000 includes 20% VAT and $1,000 does not include local sales tax. So the ex-VAT £ price of £833 = $940, and Apple is actually taking less on the £ sale.
Oh OK good point, I'd never thought of that. So in the case of this Avios promotion, the fact that BA is paying VAT in the UK and not in the US makes it ever more a rip-off for US customers?