Originally Posted by
tomsafrica
The implied rate of exchange if you get shunted off into the USD universe from the GBP one is about 1.70 which is 40% higher than it actually is. So it might be a good deal for UK accounts but for the rest of us it's a laughable attempt to con us out of our money. Shameful really but not unexpected.
In fairness, BA is only doing the reverse of what most large American companies do. Apple for example generally charges exactly the same amount in £'s for its products as it does in US dollars, so a $1000 dollar phone rocks up as £1000 for the UK market.