Got actually irritated by lack of recognition for the first time on BA295 in WT To Chicago yesterday. There was a peremptory pass through by the CSM literally reading from an iPad and on to the next. ‘Good to see you back Mr Bisonrav, if there’s anything we can do to make your journey more comfortable…” and already onto the next.

Meanwhile a no status couple who were obviously friends of an extremely garrulous male FA got the full and very ostentatious premium booze from the front treatment. Which they proceeded to remove from their systems by using the bulkhead row I was in as a gangway.

An object lesson in how not to do recognition. It’s an 8 hour flight, and really what would it take to offer something to high status passengers when friends of an FA are getting the absolute works? It would honestly have been better to do nothing at all.