Originally Posted by Super Mario

The doom and gloom of breakfast culture never ceases to amaze me. Suddenly, this offer is going to overwhelm hotels. Legions of people are going to storm into breakfast because they are now Diamond. Previously, no one had ever eaten hotel breakfast.

IHG also knew exactly what they were doing by creating Diamond status. (But their IT in this offer is poor as usual). People will stay 70 nights, ignoring cheaper rates at other brands, in hopes of a free breakfast. In the grand scheme of travel, the flights, other transportation, hotels, entertainment, drinks, dining, etc it's amazing how much revenue can be captured by the desire for an included breakfast.