It's not an amazing deal, TAP does offer cost effective business class tickets. That fare is also available at many dates in the next few month (it's now $884, or $1368 for a return fare, and the same fare is available from Milan) It's a relatively small airline in an awkward corner of Europe, with a comprehensive European and Brazil network, and a fairly large transatlantic operation. How are you going to compete against the big airlines? On price. Unlike with many other legacy carriers, TAP doesn't force single tickets into flexible buckets, so if you are comparing with other carriers you may want to look at return fares over the Saturday Night Rule, even if you throw away that return sector. It should be said that TAP is not quite as luxurious an experence as some other carriers, but it remains good value and the catering is at least as good as other carriers. One reason for getting the booking in soon - subject to the ticket's change and refund rules - is that the dollar's strength at the moment is making Euro and Sterling fares look very good value. If interest rates move upwards this advantage may cease.