Hotel cancellations. I can be very indecisive. They all have pros and cons, and sometimes I go almost nuts trying to figure out the "best" option.

So in the meantime I book, and cancel, and rebook, and book another, and cancel both, and rebook both, etc., etc. then finally decide where to stay. Changes based on changing prices/points, changing sightseeing plans, changing restaurant plans, changing need for points for a different reservation...you get the idea.

My question is...how bad is this? I'm sure they "know", but do they care? Any long term consequences? Primarily Marriott and Hilton, but could be anyone.