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IHG has unveiled the latest evolution of its EVEN Hotels brand through an updated design, refreshed restaurant and integrated wellness experience.
Developed in collaboration with franchisees, the new EVEN Hotels prototype will be more efficient to build and operate, making investment in the brand more attractive in more markets and driving future growth.
With 50 global hotels open or in the pipeline, EVEN Hotels was created to keep travelers’ wellness routines going however they choose to define them.
The new EVEN Kitchen & Bar restaurant operates within a focused service model, and features a menu that meets the needs of guests wanting to eat healthy on the road while also offering a number of options for guests wanting to indulge.
Additionally, the prototype includes enhanced in-room fitness options delivered through three new room types, each featuring experiences that increase the potential for premium rates and give guests more workout choice.
The signature hallmarks of the enhanced EVEN Hotels experience include:
- Restorative Moments: A signature sleep experience, spa inspired showers, and infused water and complementary nightly tea service in the lobby to help guests restore and recharge.
- F&B that Flexes for You: A focused offering restaurant featuring menu options that range from fresh and nutritious to crave-able and indulgent, complemented by a 24/7 market.
- Keep Moving your Way: State-of-the-art athletic studio, choice of in-room fitness experience, complimentary on-demand digital content, and free daily laundry service for workout gear.
EVEN Hotels will showcase its evolved brand this week at the annual
Lodging Conference in Phoenix, and guests will begin seeing elements of the new design at upcoming openings in Austin and Waco, Texas; Bozeman, Mont.; Portland, Ore. and Long Island City, N.Y. Additionally, EVEN Hotels will soon enter the San Diego market with a recently signed new dual-branded property (along with Staybridge Suites) scheduled to break ground in 2023.
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