Broke down and bought a couple of box of Froot Loops for the first time in nearly 30s years last week. What struck my wife and me (who remember it from the '60s) was that it wasn't

• as sweet (and we have a pretty sugar-free diet)
• as flavorful (must be the all-natural colours and flavours)
• the right shape (used to be like mini-donuts or Cheerios

Last time I had any was about a decade ago or more at a hotel buffet (probably HGI) in the U.S.


As for the general changes in food, often for the worse, that probably comes about from mgmt of listed companies wanting to boost earnings growth faster than revenue growth. Something's got to give and that expense, particularly cost of goods sold.