I’m hoping Alaska management reads this, so apologies to my fellow AS FTers for the dour tone:

• I’m not going for 100K again; as others have said, the benefits have been unimpressive. And I refuse to expect or wait for a “surprise” new benefit.
• Upgrade priority has been great, but it’s offset by stupid upgrade processor issues for which nobody at AS seems accountable for fixing!
• I’m leveraging current 100k status for a match and challenge on another carrier.

I will say the ideas and dreams shared on this thread could make a difference. But the clock is ticking!