That part of the website (executive club items) throws up an error for me and has done for a year. Worked fine for Mrs Firstlight too - until she became GGL recently. However the gold phone servoce line people can order for you if the website isn't working.

I know people diss the luggage tags (especially on hand luggage) but having it attached did result in a very expensive dress being returned to Mrs Firstlight after we (and the crew) inadvertently left it in a locker after a long haul night flight. It was waiting for us at lost luggage since then we use them as BA can find your details from the exec number..,