I believe I read that they are eliminating the print-at-home feature in favor of investing/developing/promoting the e-ink tags. This may not be an IT bug, but an uninformed customer service rep.
Edit … here you go, from
https://www.alaskaair.com/content/tr...lf-tag-express
“
Guests will no longer be able to print bag tags at homeEffective September 12, 2022 guests will no longer be able to print their bag tags at home. Guests can still use self-tag kiosks at eligible airports or go to an Alaska Air ticket counter to tag luggage.”