Originally Posted by
lkrt
The questions reminded me of my product development courses in uni telling to be very wary of these kind of questions ("Would you buy x / pay for x?") since people tend to overestimate there willingness to buy...
.. or in the case of goods/service that are free or percieved to be free: Then people tend to exaggerate their refusal to pay. E.g. would you pay for news online, for using a road.
I suddenly remember a similar "survey" but with much better scientific value. Finnair wanted to know how customers reacted to unbundled fares, ticket types with included services and ancillary serives. So they created a survey that was a fake booking engine and you had to chose between 3 options for each case. And they went through all iterations, ie even setting seemingly insane (high price, few services) up as choices. They also tested out different price-points, ie what would you chose in case base price was low (like when buying many months in advande) adn when base price was high (like when buying a week in advande). All looked like you were bying tickets, and I believe they did not actually try to prove a thesis, but to actually understand what the value was for different ticket types in different scenarios.