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Thread: What is « UA revenue management » - AKA RM - and how it works ?
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Old Sep 11, 2022 | 4:05 pm
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WineCountryUA
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In simple terns RM handles the pricing / fares for flights with the intent of maximizing revenue. However, that is a very, very simple phasing. These link provide more details as this is a complex subject covering the pricing of a flight over a long time period in a changing competitive situation. Airlines do more of this than most businesses
.
https://en.wikipedia.org/wiki/Revenue_management
https://en.wikipedia.org/wiki/Yield_management

as a measure of the complexity, see this course offering
https://www.iata.org/en/training/cou...ent/talf51/en/
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