With the presence of screens everywhere and the presence of glossy screens in the majority, people definitely keep the cabin darker then before. A decade ago, you either had a crappy screen for IFE or you read a book, magazine, socialized or looked out.

I keep my window up for taxi, takeoff and landing and when it doesn't have direct sun blasting in. I love airplanes and specifically sit in a window to be able to have the ability to look out.