Originally Posted by
Horace
Are you suggesting that "The Marriott Vacation Club Destinations® Exchange Program" would still be an appropriate -- and preferable -- name for the program, even though it will now include Sheraton Vacation Club and Westin Vacation Club resorts, in addition to Marriott Vacation Club resorts and Marriott Vacation Club Pulse properties?
It seems to me that “Abound by Marriott Vacations” is a big improvement. It's more succinct, more marketable, and not tied to single timeshare brand.
You know this was not the only alternative name right? Even Marriott Vacations would be better.
In my opinion you find a way to just merge all those programs into one program. You no longer have multiple programs, and you just have Marriott Vacation Club. No rebranding needed.
Like I said, Marriott didn't need to change their name when they bought SPG. They didn't continue to run them as 2 separate companies and just put them both under the umbrella of "Bonvoy by Marriott International". They were merged into one company, using one set of points. The timeshare business should be no different