FlyerTalk Forums - View Single Post - Marriott Vacation Club branding/name change to “Abound by Marriott Vacations”
Old Sep 2, 2022, 8:04 pm
  #14  
Horace
 
Join Date: May 2002
Programs: AAdvantage Platinum, United Silver, Marriott Titanium Elite
Posts: 2,278
Originally Posted by Schnit
When Marriott bought Sheraton they didnt need to change the name, so I do not see the need here. Changing the points name like they did with Bonvoy I can see. But this is a pretty bad rebranding if you ask me.
Are you suggesting that "The Marriott Vacation Club Destinations® Exchange Program" would still be an appropriate -- and preferable -- name for the program, even though it will now include Sheraton Vacation Club and Westin Vacation Club resorts, in addition to Marriott Vacation Club resorts and Marriott Vacation Club Pulse properties?

It seems to me that “Abound by Marriott Vacations” is a big improvement. It's more succinct, more marketable, and not tied to single timeshare brand.
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