Nope, I eat regular burgers; not terribly often because ground beef isn't my favorite, but I do eat it. I just don't like the taste of the Impossible meat (and wasn't a fan of fake meat of any sort even when I was a vegetarian). I have no opinion on whether or not they are "healthier" than real meat--they likely are, but if I don't like how they taste I'm not inclined to eat them.