Welcome to the COVID "opportunity" where the 3 US majors thought they could make massive gains in the legacy labor issues by churning a ton of experienced staff but they they never really got around to hiring or training anyone... because it's the airline industry and the corporate side of these businesses attract... well... I guess consultants who didn't like consulting?

I'm at $50K spend on UA, $27K base spend on AA already in 2022. Even as a barely EXP on AA I got tons of proactive calls from agents. I've had agents track me down in person at the airport twice now in the last 3 months to offer me rerouting options I didn't even ask for. I haven't been contacted by GS in 18 months, for any reason, whatsoever. I've been GS for 7 years running. Meanwhile, my route options and actual on time performance are better on UA than AA in my tiny anecdotal experience of the last ~6 months where I've genuinely been indifferent between booking across the two. Just for me, the extra customer service is worth dealing with some incremental operational issues because I know those things just ebb and flow around labor negotiations. I think UA is hanging their hat on being able to ignore customers but trying to perfect operations (obviously up Kirby's alley) and its honestly going to gut the HVF ranks. I don't give a (you know what) if I'm delayed an hour twice a week. I care a ton if the one time I can't be delayed over night they find a first class seat for me on an oversold flight without me even asking (because I won't know to ask until I'm 20 minute out from the airport after my meetings).

GS is totally useless to me. Very sad given what it once was.