Not the same? The run of the mill US produced candy bar (whether a Nestle, Hershey or Mars product). I was never a fan of Hershey, but the chocolate is just so crappy tasting these days overall. Is it the replacement of cocoa butter with oil in some of the products? Have I just been exposed to better stuff over the years and the snobbery has set in? A combination of both? It seems like the texture isn't the same, either. And it isn't that I don't like to eat crap from time to time. But the US mass produced candy bar has (with limited exception) become a bit too crappy even for me.