You justify your Amex expense if you are sucker and believe a blogger that you will get your fee back every year in benefits. You justify your amex if you are stupid enough to believe you get value from high end resorts under the FHR rates that are often more expensive then you can book direct. Your justify your Amex if you believe the aspirational marketing and the protection insurance that probably will not help you when your flight is canceled because you are on a one way flight. You justify your Amex if you are fool.