It’s a pretty decent offer, not outstanding, but probably as good as you will get these days. If you are not looking for a companion voucher which can be excellent value, I might be inclined to go for one of the other Chase cards that award Ultimate Rewards, like the Saphire Preferred or Reserve, and couple that with one or more of the business cards that also award Ultimate Reward Points. You don’t need to have a business. Ultimate Reward points are a lot more flexible than Avios and can be transferred to a number of airline programs including BA or used directly in lieu of cash.