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How can we sell our product cheaper than buying from Alaska directly?This product comes from the Alaska status match, we acquire an eligible status (typically via American Airlines) through a corporate relationship we have with several companies who can give out AA status. We then use that eligible AA status and enroll you in the Alaska Status Match. We can offer extremely discounted prices because we typically purchase the AA status from our travel partners (which we match to Alaska) very close to its expiry, allowing us to offer you benefits that would normally be wasted.