Originally Posted by
LupineChemist
Yeah not new. I'd say worth it if you often check luggage or fly LHR-MAD enough on the widebody rotation to get to choose PE seats for free.
I mean, better than nothing but not a huge advantage.
25% bonus Avios could be worth paying 4 euros a month for, especially if you take one long-haul holiday per year. (plus the luggage for that holiday)
But, as always, elite benefits are only worthwhile if you travel enough... in which case you earn elite status organically.