I am not very familiar with the Best Western Program, so I looked at its member benefits online.

The way I understand it ,there actually has no benefit difference between a blue member and Diamond Select member, except a diamond select gets more bonus points per dollar spent. It also claims member get exclusive rate but I did not see any rate difference before and after I logged in. The rate stays the same.

Am I missing something? It seems to be a boring program and no appealing benefit to stay loyal.

Please enlighten me, thanks,