If the various manufacturers would like more exposure, I'd recommend (to them) to create some beacon hardware.... just to place in specific places like airport luggage pick up areas and possibly bus/train depots. They would connect to wired endpoints near strategic places so they could help with tracking luggage. Think about it this way. If they put a beacon at various points in the luggage lifecycle (say check-in point, at the exit point before the luggage is sent to the planes, at the entry point to the airport and just before it hits the carousel... for a small investment, it gets more people to actually buy the trackers. Sure, you might miss one touchpoint, but two or three? And if you're lucky, you might be able to reach your tracker if it's on the plane with you.

I don't have any travel plans in the near future (well, I have them, but with the chaos and waves hitting, they're on hold), but I plan on buying trackers of some sort for when I do. Also considering it for a few other items due to a spate of issues where these could be used (like car theft).