Originally Posted by Boraxo

The critical point was that UA - and all the others - are filling the First and/or Biz cabins with paid customers rather than free upgraders aka CPUs, PPs, etc. Of course this has been the objective from the beginning of time, but now the strategy has shifted from extracting as much as possible from customers flying on company-paid tickets to leisure customers paying fares that are often discounted below the pre-pandemic pricing.