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Old Jun 19, 2022 | 1:53 pm
  #123  
VFR
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Originally Posted by Unitedloyalflyer
I wonder if the plan PRIOR to the pandemic was to downgrade the PS meals. I wonder this due to the "upgrade" that occurred to the economy meals to the "bistro" meal that they had rolled out

Maybe DL decided that the Bistro economy meal is good enough for PS?
I think Delta has had a tough time positioning Premium Select. The "shelf" for an intercontinental flight is getting crowded with Basic Economy, Main Cabin, Comfort+, Premium Select, and Delta One. I'd bet that if you asked a non-enfranchised customer to describe the products, they'd nail Delta One ("the best" / "First Class" (ugh)) but would really struggle to differentiate between some of the options in the middle. Delta brought this on themselves a bit by marketing Comfort+ as though it were a separate cabin (though it is not).

There are two key markets for PS: business travelers whose travel policies allow it (price-insensitive, will choose based on amenities) and premium leisure travelers willing to pay for a marginally better experience (price-sensitive, will choose based on price). The pendulum has swung significantly towards leisure since COVID, so airlines compete on price and don't bring back enhanced amenities to woo business travelers.

If premium economy was closer to domestic business class (food on china, more than one pass with the drink cart / a flight attendant to fill orders from the galley) I might be more interested in buying it. Right now, PS is just economy with a nicer seat.
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