It's a sign. The universe is doing all it can to dissuade anyone with a brain from ever giving Tap Portugal their money.
If you successfully navigate the website, or phone tree without dying of boredom - and you have enough brain activity left to actually book a flight with TAP.... you deserve a medal.
You're also probably into S&M - the eventually painful flight that you just paid for will be as fun as the booking process just was.
I can't count how many times TAP has taken from me/family. (former TAP Gold based in Lisbon)
TAP = Take Another Plane