Originally Posted by
ctsgoblue
I seem to recall that NW had a limited-time promotion for like $1500 for a lifetime membership in the early/mid 2000s around the holiday time, although it may have been a 10-year membership and not lifetime (memory is a little fuzzy). I remember chatting with someone at a law firm that had bought up a whole bunch of them for their staff as a holiday bonus that year and it was a huge hit.
It was lifetime for $999 near the end of the last millennium