Originally Posted by
TTT103
The more I ponder this move by Jin Jiang and Choice, the more I question if this was a wise move for Choice and the Radisson brand overall. While we don't know what occurred behind closed doors, I would have only accepted the deal if I could acquire the entire Radisson portfolio and brand--not just the Americas. This kills international expansion for Choice and also muddies the water for marketing.
Agree - it seems like a weird choice to acquire a regional subset of an overall brand and the half of the loyalty program that comes with it. Perhaps the long term plan is to acquire it all, and for some reason they couldn’t make the complete deal right away (funding?).