They do seem to be getting tougher.
I talker my way into ORD club last week several days either side of a SYD flight, but it took all of my persuavice skills, and best ozzie accent and they are both rather well honed.
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We flew a few days ago SEA-ORD-SFO-SYD in a day, and at SEA they relented with drink chits "only as it is Thanksgiving week".
Their claim - the rule is you get chits from departing GATEWAY city only. Which sort of makes sense - but do not recall hearing it before.
The champagne was nice, and I won the day, but used to be there was never an argument over a few drinks.