Next time bring a newspaper and, in this order...
1. Come right out and ask to switch seats.
2. Hold the newspaper up in front of you as if to be readin git.
2. Join in the conversation, forcefully if necessary. If you don't have anything good to talk about, just keep on asking general questions of your own such as "what did you think of the Red Sox' beating the Yankees in four straight..."
Travel tips:
http://members.aol.com/ajaynejr/travel.htm