Originally Posted by
Jon MilnerMatthews
That is my understanding too, F isn’t actually particularly profitable (if at all), it is more about prestige than profit but that is even more reason to do it right or not at all rather than try to cut costs whilst still claiming to offer a genuine first class experience
With smaller and smaller F cabins and less and less routes offering F I believe BA has made its decision and you can see where it is heading. I expect continued errosion of the service until they are not doing it.
The airline business has changed since concorde was available. I am not sure BA really wish they were what they once were, they know in the current market thats not possible. We might want them to be, but its not going to happen any time soon. So you may well feel better giving up that (misplaced) loyalty, they don't seem to care about your business, why should you care about them?. As well as BA, this year I have flown (but not in first granted) QR, OS, LH, LO and SK, this weekend I will add AY to the list. I am also using a ferry and a train this weekend rather than flying. There is a world of choice out there,see if you can find someone who offers the product you are looking for.