Join Date: Feb 2007
Location: Pensacola, FL (PNS)
Programs: Delta 1.99M, Hyatt Globalist, IHG Diamond, Marriott Gold, Hilton Diamond
Posts: 2,682
They're using a journey orchestration platform. Tesla does this with heated seat/steering wheel upgrades.
It could be viewed as illegal if you can prove that the price changed based on race/gender/other demographics.