Originally Posted by
JimInOhio
I watched the video twice and don't believe there was any mention of change fees or destinations. I do remember the "force for good" which they must have lisfted from that NAVY promo of years ago.
The whole campaign is all about the message "please feel good about us" or something like that. I don't see how that advances their cause in the end.
FWIW, recently saw a “good leads the way” billboard in Denver that said something along the lines of “change fees are gone for good. Forever” or something like that. So they are emphasizing some of the specific quality of service aspects in their marketing.