This seems to coincide with the "Good leads the way" campaign, but I thought this might be worth its own thread.

Has anyone else noticed that there appear to be some new brand guidelines? The globe seems to now always appear in a 2-color, white-on-blue application. In the past few years, it's usually been only seen in monochrome (white cutout over any kind of backdrop.) The blue also seems much brighter. The globe also looks a lot bigger and isn't appearing to the right of the wordmark anymore. On the website and app, it's to the left, and on the new ad campaigns, it's placed in all kinds of random places. Also, the addition of things in a pure black rather than navy seem unusual.

I'm sure 90% of the people on here probably don't care, and I'm sure those people will verbalize that, but I did find these changes interesting. I'm not sure if it's for the better as it seems like UA is all of the sudden introducing new elements after doing fairly well at coming up with a consistent look in the last 4-5 years. Just when you think UA will go for something visually consistent, they'll come up with something new and completely different that doesn't really match anything that came before it.