Join Date: Jan 2005
Location: New York, NY
Programs: UA, AA, DL, Hertz, Avis, National, Hyatt, Hilton, SPG, Marriott
Posts: 9,454
Clearly the "Good" as intended in this campaign is the altruistic/virtuous "good", rather than adequate/sufficient "good". But it's a worthy criticism...
For those wondering why United didn't choose some loftier ideal, consider AA's since-abandoned "Going for Great" campaign circa 2015, which was pretty well panned and certainly did not lead to much greatness at all. Airline branding is tough...