Quite the generous promotion.

I'm at 15,000 SQD and was going to make sure I hit 20,000 to secure SE for another year. I guess I don't have to do that now as the only value would be to unlock another priority reward (which would only be worth it if I was really close to the threshold).

It is kind of weird that they haven't announced any additional incentive for those that actually hit the status thresholds. Perhaps we are such a small group of people that they figure it isn't worth it or they don't feel it will drive significant behaviour / value.

Or perhaps it's a big present to the FIs as it helps illustrate the incredible value of the cards which will make TD/CIBC/AMEX happy. They might be the most important Air Canada customer now