FlyerTalk Forums - View Single Post - Amex Reps Cold Calling to Explain Benefits?
Old Apr 30, 2022 | 7:46 am
  #11  
mia
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Originally Posted by Super Mario
..... retention effort.
Yes. For as long as it has existed, the Platinum Card has featured a laundry list of unrelated benefits. The marketing theory behind this shotgun approach is that many customers will latch onto _something_ that they value, and disregard the rest. However, they apparently have survey data which shows that many people are unaware of many features. This is why they insist on "reviewing" the benefits as part of the retention process, and why they often promote existing features as if they were new, and I suppose it is the reason they make these calls.
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