This is an interesting point. It may indeed cost $3,000 for that suite. However, the realized value of that suite may be less than or exceed that $3,000. For example, last fall I spent a night at the Ritz Carleton Wolfsburg (points + cash). With my Titanium status I received an upgrade to a corner suite. It was a Saturday night in a hotel clearly serving high-end business travelers, so the hotel was mostly empty. The suite was really a conference room with an attached bedroom. The living/conference room centered around a very large round conference table. As one might imagine, I didn't realize much value from that given I wasn't in the mood to convene a meeting that night between the football match and my dinner reservation. But I do suppose the rest of the suite (BR, BA) was significantly upgraded from a standard room. So there was value I received that otherwise wouldn't have been made available. Benefit? Yes. Appreciated? Surely. Value realized at the rack rate? Probably not. If I had been traveling with my wife, my calculus would be entirely different.

Anyway, don't read too much into anything where the messenger has skin in the game. You'll never really know where the advisory information ends and the marketing pitch begins.