FlyerTalk Forums - View Single Post - New partners in Star Alliance
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Old Nov 22, 2004 | 3:15 pm
  #14  
exAC
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Originally Posted by Shareholder
SAA has been a codeshare/marketing partner with LH for years. And same with VARIG. ....
Very true SH:
But codeshare and alliance are two very different things. The biggest effort by STAR to get an airline co-ordinated was BD and they code-shared with everyone (in the industry they were known as the code-share whores). It eventually took LH and SAS to flex their ownership placement to get them to come around and act like a true member of an alliance.