Each such incident is adding to the popular usage of "Bonv°yed" in the extraordinarily pejorative sense, somewhat like how Xerox and Google have become popular (not negative) verbs.

The more people who use "Bonvoyed" in their everyday speech, the more institutional pressure Marriott will face to change its anti-consumer practices.

As the Marriott footprint expands, the more weight this [mis-] usage carries.

Raise awareness of getting Bonv°yed. Use the past tense and past participle verbs! It's one of the few, and more effective, tools we have left.