It is very sorry to hear this property Sheraton Times Square is becoming a low cost accomodation property but easily imagine that...

I used to stay here often before W Times Square opened and when there was another "Sheraton Manhattan" across 7th Ave (Now Manhattan Hotel). Even that time that was dated property but still OK as a SPG hotel considering its reasonable pricing. After then, I never stay there even before merger with Marriott... Many other options in NYC and no reason to choose this.

I wish the new owner MCR should change the brand to keep Sheraton reputation. If they prefer low cost model, at least it should be changed to 4points or something with Marriott ( even though Four Points nearby could be better than this)