Is the $25 version on a personal card? We have the $30 version on business cards.
On a Hilton biz card. Just checked & confirmed this offer last came around for us in March ‘21–same $25 bonus, same card. Curiously, my DW had it then & now, but it wasn’t & isn’t on my own HH biz card. (One possible explanation is that my card is newer. Amex seems less inclined to put offers on new-ish cards IME.)