This Jetblue drama really has me scratching my head. Really do not get what they see here. Is it really just to make F9 pay more or to blow up the deal altogether? I don't see F9 paying 50% more than they originally agreed to, there really isn't much cost savings to be had. Incremental revenue generation will be even harder when the business model is to convince someone to fly because its so cheap. You cannot count on doubling your low prices, all you will get is pushback from customers who already have figured out if they pay for seats and bags they are getting close to the price they pay with the others.