Originally Posted by UASPG

After a few years of discussions, according to a couple of sources, the hotel will be re-branding to become a "Marriott". After the Plaza Athenee that was also a Le Meridien, that is the 2nd hotel the group owning the hotels is dropping the "le Meridien" brand. I thought that it was well justified for the Athenee, but I believed the brand suited well the Chiang Mai property, although the brand image was poorly handled in the past few years.

The present GM was managing a Marriott in Bangkok during his previous assignment and might have been selected in part because of his knowledge of the brand.
The property will go through a major renovation for that change.

The ownership will also soon open a Melia in the area, as well as an InterContinental.