Not commenting on B6, but we have seen in many industries a fetish for cost cutting. In practice, this usually amounts to spending down the former excellence of the company. The cost-cutting CEO is praised. The employees can see that short-termism is a mistake. Only later is the damage appreciated by stockholders.GE is a prime example.
+1 Blame the Wall Street hedge funds who threaten management any time a company dares to provide raises to its employees or excellent service to its customers. Many companies like B6 start well and excel by providing a better product, but eventually they get beaten down. You see it in every industry.