Had my first experience yesterday flying BF from AMS to EWR. Was actually quite disappointed in seats as well as service. Even though the seats are called flat, they are not really. Go to like 160 degrees causing me to slide down constantly. Also had a real tough time getting any serice. Kept pushing flight attendant call button but they just ignored. Took me forever to get their attention. Annoying.
Finally, they upgraded about 8 people to BF. Seems like a lot. Is this normal?

Guess I'll just stick with BA and AA (in F by upgrading from J by sing 10K miles) or even KL over CO