I mean the competition has been doing a great job to entice flyers back as well. Delta is their biggest competitor has been offering 150% MQMs on cash fares and award tickets and still offers tangible benefits to elite fliers including RUCs and GUCs. Meanwhile Jet Blue still offers no free upgrades to Mint, has been charging extra mileage for Mosaics to get extra legroom seats at the front of the plane and offers limited utility unless you're at one of their 3 east coast hubs.