My initial experiences were with the Centrics in Times Square & Ginza. I had found them both excellent, relatively comfortable, and a good value for the price point. Afterwards, I had just, more or less, assumed subsequent Centrics would be equivalent to those initial experiences, but that has not been the case. My last 2 or 3 Centrics that I've tried were all disappointing, subpar for the price I had paid, and I would certainly never choose one again, unless I had absolutely no other option.

As with some, I really don't know what nor do I care about their marketing--my only concern is the price I pay and the value I get. At least for now and in my case, they're failing miserably on that criteria.